Creativity is needed now, more than ever

Now, more than ever before, we are questioning the value of creativity in our world. It has raised it’s forever present head in many ways during these weird and challenging few months.

Lockdown and for many, furlough has made us immerse ourselves in a creative hobby or practice. Everything from baking, to sewing, to painting or gardening projects. Whilst some people seem to have been busier than ever during lockdown, others seem to have needed something new and creative to “fill their time”. 

Having to work from home has necessitated a creative response from many as we have been forced to adapt our home environment, find ways to communicate and adapt our work. For many this has meant a make-shift work station in the house or perhaps a huddle of laptops around the kitchen table. 

Creativity in large dollops has been needed to adapt services and businesses at this time. Whether you work in the NHS or a food provision industry or something else, we have had to:

• Get things functioning and off the ground quickly and deftly, warts and all

• Give things a go and see what happens – improvisation

• Adapt as we go along and understand that the “rules” change daily – there is little room for perfectionism or procrastination

• Dump what doesn’t work and go with what does

• Hold back other ideas for later, as they become needed

• Strip things back to essentials – the minimal, viable product if you like

• Let go of things that do not seem as important as they used to

All of these are clear indicators of a creative, adaptive response, which is so crucial right now. (Some of the best TV of lockdown has been rough and ready, made on the spot – did you see “Staged” a video call based drama or “Grayson’s Art Club”?)

So, does that mean that creativity is essential right now? Because that seems to be something society is pondering right now – the notion of “essential” and therefore, what’s not essential. Are you an essential worker: health, food provision, bin man, electricity worker etc? OK so what’s not essential then? The artists, actors, crafters, theatres, cinemas etc. Hmmmmm…

As schools grapple with delivering their usual curriculum, they are making decisions about what subjects are essential and what to focus on. Is maths more essential to study than religious studies? It is more essential to keep studying maths so you can calculate the area of a pizza using pi and be able to do simultaneous equations going forward in life, rather than understand our multi-cultural landscape and relationships? (BTW many schools are dumping Religious Studies as it’s not essential). Shall we cancel creative subjects, because they are not essential and are difficult to deliver online (paint doesn’t go well on Zoom) and clearly creativity is not needed in society right now or in our younger generations?

My point is that creativity is essential and needed more now than ever before. Creativity loves a challenge and it loves restriction and the need for adaptation. Let’s learn how to embrace creativity and support it eh?

If you are a coach, therapist or facilitator, do take a look at my lockdown project: “Creativity for Coaches” the online course.


Subscribe to our mailing list

Marketing Permissions:
JenGash will use the information you provide on this form to be in touch with you and to provide updates and marketing on things we think you'll be interested in.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.